What once lived as one quiet life on the wall must now sprint across websites, social feeds, stories, and mobile screens while trying to feel like the same idea. It is that transformation from a fixed rectangle to a family of responsive visuals, where modern brand storytelling truly takes place.
Using Dreamina and its AI image generator, marketers don't begin with a locked design, but with a flexible visual DNA that can stretch, crop, and reformat without losing its essence.
The magic of scrollable design is not about making more assets
It's about designing one emotional core that survives every platform it lands on. The same campaign might show on a website hero image, an Instagram post, a product card in a shopping app, and a banner ad, each feeling native to its environment. When it's done right, the audience doesn't notice the adaptation; they simply feel a familiar presence following them through their digital day.
What adds to this is how AI has caused this process to be not only a necessary one but a creative one. You can now consider dozens of different takes on a layout, lighting, and frame for a single thought, selecting the ones that look best on each screen while still conveying one single message.
The art of designing for multiple screens simultaneously
When a designer designs for multiple surfaces, he or she is, in effect, designing for multiple behaviors. There's a huge difference between a desk-bound viewer, a viewer on a phone, a story viewer, and a website viewer. The desk-bound viewer leans back and looks. The viewer on the phone flicks through in half a second. The story viewer wants vertical drama. The website viewer wants room to breathe.
This implies that one static poster has to be transformed into various personas. It is no longer a matter of resizing but recalibrating one visual beat in various rhythms.
- One product launch visualization might have to evolve from the following:
- Large cinematic header for the website
- A square post with the product in the center
- A vertical story layout with a focus on motion and emotion
- A small banner
A different kind of comparison would be to compare the different versions to different dance solos where each dance solo is different yet holds its own essence and charm. This means that each version is different as per its requirement.
When posters start acting like content
The moment posters appeared in people's timelines, they had new tricks to learn. Now they had to compete not only with other advertising, but also videos, memes, and people's photos. The modern poster had to make it seem as if it belonged in a story stream.
This has brought changes in the way designers approach layout design. Today, there is an emphasis on:
- Clear focal points that survive cropping
- High-contrast areas that read well on small screens
- Visual storytelling that translates regardless of how partially it is viewed
Rather than designing one optimal frame, they begin to speculate about how that frame will get chopped, stretched, and mixed up by the platform. It's almost like designing a scene that can get edited into several cuts.
In addition, a modular form of visual storytelling can be achieved with this mentality. A background can be distinguished from a product. A headline can be moved around independently to reposition itself. Everything is designed to be portable.
Transposing an image into an entire ecosystem of advertising
This is where the strength of AI-driven workflows lies. With Dreamina's AI art generator, one and the same artistic vision can give birth to dozens of pictures in a visually consistent manner. You are not asking for one poster. You are asking for a series of scenes that all share the same language.
- For instance, a brand of coffee might produce:
- Horizontal Café scene for their website
- A close-up vertical shot of the cup, for social stories
- Square composition for melancholic photos
- A minimal cropped cut for display advertising
These are all cousins. Everything about them looks like cousins. They all share lighting, textures, and mood, though the composition varies.
This makes campaigns much more immersive. Rather than viewing random and disconnected images, the viewer feels as if they are moving through the same space but viewing it from different windows.
Stills to short-form video narratives
After mastering multi-format images, the logical next step is video. This is not just adding motion as an afterthought. This is the ability to create short-form video stories that can stretch out the use of a visual idea. What Dreamina's AI video generator allows the brand to do is use the same idea from the poster to create a few seconds of storytelling out of text or reference images.
For example, consider a fashion campaign with a good visual identity. With the use of AI, the same visual identity can now be transformed into a vertical video for social media with different poses or angles of the product while maintaining the same art direction. The feeling is as if the poster has turned up in the era.
The thing that's important about this video is that it's not an adjunct to the marketing plan. It's another way of communicating the same visual language.
The Dreamina playground for shape-shifting visuals
That is where Dreamina stops being a tool and becomes a studio for visual evolution. You would begin with one idea and then let it stretch across formats, moods, and platforms without losing coherence.
Step 1. Compose a text prompt
Go to Dreamina and start by writing a detailed text prompt of what you want to see, but also how it should feel across the different screens.
For example, you might write a prompt like this: A stylish skin care product laid on marble surface, soft daylight from the side, gentle shadows, pastel color palette, elegant typography, space on the right, designed to work both as a website banner and social media post, clean and modern mood with a touch of warmth.
This gives enough context to Dreamina's generative power to create a visual already thinking in multiple layouts.
Step 2. Adjust parameters and generate
After you have entered the prompt, select the suitable model based on the visual identity you have, and then you choose the ratio based on the main platform you are utilizing. This could be wide-screen if it is a webpage or vertical if it is a story. You then choose the size, which has to be appropriate, along with choosing a resolution of either 1k or 2k, depending on how sharp you want the image to be, then click on Dreamina's icon.
Step 3. Customize and save
After the image has been created, Dreamina's AI-powered customization tools such as inpaint to detail, expand to provide more space to accommodate the desired crop size, remove to remove distracters, and retouch to enhance the lighting/texture of the image may be used. After you feel that the image you have designed is ready to move to other platforms, you need to click the Download icon to save the image you have created.
When brands start thinking Like publishers
What makes all of this so potent is not the technology, but rather mindset. Brands are no longer creating spots. They are publishing visual stories. These stories unroll across screens.
- A campaign is now multilayered:
- A hero image, which relates to the concept
- Platform-specific versions and adaptation of the framing
- Video extensions with a deeper mood
- The cropping trend in his poses continues to appear in contemporary sculptures
Each is fed to the next one. The viewers might be exposed to a small banner advertisement, followed by a poster, and finally a video, each bearing the same sentiment signage.
This is not experienced as annoying since it is slightly varied each time. It feels as if one is meeting the same person in different contexts.
Where the future of scrollable design is going
And as screens become more personalized and feeds become more filled, the brands that succeed are those that appear more consistent in their look without looking repetitive. And this is exactly the delicate point that AI-assisted design aims to make happen.
You are no longer forced to choose between quality and quantity. You get the best of both if everything comes from the one creative heart.
Conclusion
Dreamina reveals that heart. It opens a door to exploration, remixing, and exporting one idea into a full constellation of visuals, which feel perfectly at home wherever they appear.
In a world where every brand is a fight for a fraction of a second of attention, those who master this journey from static to scrollable will be the ones to be remembered long after the feed moved on.
